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Dreams Disguised As Real-Life

The struggle is real people. It’s that time of year when I’m just so freaking exhausted that I want to punch the people who are running their 15 miles every morning and ramping up in every area of life like it’s January 1. It’s December people!!! Calm. DOWN. Sometimes I get tired. I get tired of living in a city. …

krystamascialeDreams Disguised As Real-Life
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Hiding Behind My Career

Here’s the God-honest truth: I don’t have my shit together. * Shocking, I know since I basically look like a modern day Joan of Arc and speak so eloquently. When it comes to my business, I’m at about 90% on the “have my shit together scale.” I attribute this to the number of hours I sink into my company, clients and workload. While there …

krystamascialeHiding Behind My Career
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Three Benefits To Being a Girl In Business

I’m glad I have a vagina. I don’t have kids yet, so maybe that statement will change during childbirth, BUT … for now, I can say there are so many added benefits to being a girl in the world of business. During a time when there’s a lot of Leaning In and GirlBossing happening, I have to say … I think …

krystamascialeThree Benefits To Being a Girl In Business
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An Entrepreneur’s 3 Phases of Hustle

As an entrepreneur whose client base is also a gaggle of entrepreneurs, I have a front row seat to the different phases we go through in this journey of running a business. Recently, the idea of ‘hustling’ has been a dominant conversation among colleagues and clients. There’s a mark of pride for those of us who hit the pavement every day …

krystamascialeAn Entrepreneur’s 3 Phases of Hustle
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A Eulogy for Grandpa: Leadership Lessons

A week ago today, I lost my favorite person on planet earth. It hardly seems possible that he took his last breath, a funeral was planned, a eulogy was written and delivered, flights were taken to and from Kansas and he was buried all within 7 days. I learned so much of what I know about business and leadership from …

krystamascialeA Eulogy for Grandpa: Leadership Lessons
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For Anyone With An Email Account

There are two kinds of professionals who have email accounts that I want to punch: 1. The Starter –> This is someone who starts a conversation they clearly don’t intend to finish. You know the type. They send an email starting dialog about something and even if you respond immediately, they don’t return the favor until you hound them repeatedly over the …

krystamascialeFor Anyone With An Email Account
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Does Keeping Your Personal Life Private = Professionalism?

It’s a question I’ve been wondering with each stage of our business’s growth. In the first year, we knew that the more we revealed about our life outside of work, the more approachable we would appear to our ideal clientele. We wanted our clients to connect with us on a personal level because the work we do is so intimate. As …

krystamascialeDoes Keeping Your Personal Life Private = Professionalism?
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2 Reasons I Still Have A Business Partner

I’ve had more than a dozen of you ask me for advice specific to business partnerships in the last few weeks. Let me preface my attempt to offer insight with: I can only speak from my personal experience which is in no way a definitive statement on the subject. I very much believe this is a case-by-case, person-by-person situation. With that said, let’s …

krystamasciale2 Reasons I Still Have A Business Partner
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Goal-Setting: Just Make A Decision

If you’re like me, over analyzing is your middle name. It’s like the weight of the world is riding on every damn decision you have to make whether it’s a strategic move for your company or whether you’re trying to decide where to meet someone for dinner. While I still have no freaking clue where I’m eating dinner, I’ve done a …

krystamascialeGoal-Setting: Just Make A Decision
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Why Filmmakers Should Major In Psychology

Most of you haven’t met my husband, so you’re in for a real treat. He’s a filmmaker here in L.A. who just recently returned home from a 5-week shoot in Vermont as the producer of a National Geographic show called Building Wild. No shameless plugging (although the show is awesome), I’m just giving you some context that he is, in fact, …

krystamascialeWhy Filmmakers Should Major In Psychology
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Hunker Down & Get To Work

This is the hardest part. It’s not that you don’t want to work, it’s that you may not even know where to begin. If that’s you … it’s best to start with what you know. 1. What did you hate about all the other jobs you had? 2. When was the last time you felt completely energized by your work …

krystamascialeHunker Down & Get To Work
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Don’t Rush The Process

In the midst of losing my mind, I was suffering from a very real sense that I had failed. As if it weren’t bad enough that I had no direction, I was also dealing with a new dynamic I hadn’t anticipated: marriage. I knew things weren’t going to be easy or perfect, but I certainly never thought I’d have such …

krystamascialeDon’t Rush The Process
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Freak The Crap Out

Once I quit, I went into wedding mode. I had two months to get our wedding put together and who knew THAT would be a full-time job? I felt like I was in limbo but didn’t really have time to dwell on it. I mean, I was busy. Obviously. Once the honeymoon was over, I realized what I had done. …

krystamascialeFreak The Crap Out
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Have A Plan (any plan)

Feeling trapped is the worst. THE. WORST. I make some crazy decisions when I feel trapped or stuck. Like pick up my life and move to L.A. or get a loft in downtown L.A. after living in a beach town. Or quit my job during a recession right before I’m about to get hitched. I don’t recommend my method unless …

krystamascialeHave A Plan (any plan)
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Explore Your Options

After a few months of farting around, I started aggressively searching for jobs again. At this point it wasn’t clear that entrepreneurship was an option. My main objective was to keep from making a lateral move by forcing myself into a new industry altogether. At least I’d be learning something new! After multiple interviews and countless applications, I landed a …

krystamascialeExplore Your Options
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Detox and Reprogram

My journey to L.A. was one giant lesson in observation. For the first time in my life, I was free. I didn’t have a boss, I didn’t have homework and I didn’t have commitments I was expected to keep. I was free to observe and make my own decisions for how I wanted this next phase of my life to …

krystamascialeDetox and Reprogram
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Get Over Yourself and Make a Move

I don’t think I knew entrepreneurship was for me. In fact, I felt quite the opposite as I took the first few steps into my career. Where I’m from, you play it safe. You work your 8-5, get in before the boss, and build your 401k. If you wanted to live on the edge, you did it within the confines …

krystamascialeGet Over Yourself and Make a Move
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2 Reasons I Still Have A Business Partner

I’ve had more than a dozen of you ask me for advice specific to business partnerships in the last few weeks. Let me preface my attempt to offer insight with: I can only speak from my personal experience which is in no way a definitive statement on the subject. I very much believe this is a case-by-case, person-by-person situation. With that said, let’s …

krystamasciale2 Reasons I Still Have A Business Partner
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Undercover Boss

I used to love the show Undercover Boss, until I became one. As an employee watching the show, I felt justified. It proved that most CEOs and top leadership are completely unaware of what goes on in their businesses not to mention, completely inept to step in and carry some weight if shit hits the fan. As a boss watching …

krystamascialeUndercover Boss
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You Aren’t Crazy

Sometimes you need to hear that. I mean, you’re probably a little crazy. But you’re not the kind of crazy that you think you are. That’s just the entrepreneurship talking. I have something for you if you fall in one or more of these three categories: 1. You’re sitting at home trying to figure out how to turn your idea into …

krystamascialeYou Aren’t Crazy
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Co-Working Spaces: Pros & Cons

I’ve been throwing around the idea of getting a membership to a co-working space for years. Most places were too expensive for a space far less awesome than the one I created in my home. Others didn’t have the kinds of people I felt I could jive with which made me feel unenthused to sign up. I recently landed on …

krystamascialeCo-Working Spaces: Pros & Cons
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Frienemies Are For Teenagers

I used to live by that golden rule: “Keep your friends close but your enemies closer” …  when I was in middle school. You don’t have time to invest in manipulating and managing people you don’t like when you’re running a company. Not true. Some Fortune 500 execs make a killing this way. I choose to put my energy elsewhere. …

krystamascialeFrienemies Are For Teenagers
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Friends As Employees

Check yourself before you wreck yourself folks. Hiring your BFF may sound like a super sweet idea … until it’s not. Treating each hire (whether contractor, employee or business partner) needs to be taken seriously. Without proper contracts, set expectations and evaluation of whether someone is a real cultural fit can lead to damaged relationships and a giant unexpected hole your …

krystamascialeFriends As Employees
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When To Hire

When it comes to hiring your first employee, be it part or full time, it’s important to remember a few things: 1. What exactly will this person do for you? If writing a job description is difficult, maybe it’s not quite time yet. Get an intern first and see how that works out. You may not need a regular employee, …

krystamascialeWhen To Hire
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Unemployed vs Self-Employed

One of the major distinctions I’ve noticed in my transition from a traditional job to self-employment is the difference between working from home and unemployment. When I had a ‘real job’ I clumped everyone who wasn’t in the 8-5 groove into the “what the hell do you do all day that you can you afford a $5 latte and Tweet …

krystamascialeUnemployed vs Self-Employed
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Business Owners Have Limitations

There are a few misconceptions I had about being a CEO: 1. You have to know how to solve every problem.  2. You have to have your shit together at all times.  3. You have to do whatever it takes to keep clients satisfied. 4. You need to be likable.  Here’s where these misconceptions miss the mark, at least for …

krystamascialeBusiness Owners Have Limitations
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You’re The Leader, Stop Whining

I don’t know the dynamics of your company but mine is a two-person partnership with multiple contractors and one employee. As the appointed President & CEO of my company it’s my responsibility to deal with keeping our organization on lock down. What I didn’t realize until recently (like a month ago), was that my partner can’t be my co-worker. Let …

krystamascialeYou’re The Leader, Stop Whining
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An Entrepreneur’s 3 Phases of Hustle

As an entrepreneur whose client base is also a gaggle of entrepreneurs, I have a front row seat to the different phases we go through in this journey of running a business. Recently, the idea of ‘hustling’ has been a dominant conversation among colleagues and clients. There’s a mark of pride for those of us who hit the pavement every day …

krystamascialeAn Entrepreneur’s 3 Phases of Hustle
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For Anyone With An Email Account

There are two kinds of professionals who have email accounts that I want to punch: 1. The Starter –> This is someone who starts a conversation they clearly don’t intend to finish. You know the type. They send an email starting dialog about something and even if you respond immediately, they don’t return the favor until you hound them repeatedly over the …

krystamascialeFor Anyone With An Email Account
View Post

Does Keeping Your Personal Life Private = Professionalism?

It’s a question I’ve been wondering with each stage of our business’s growth. In the first year, we knew that the more we revealed about our life outside of work, the more approachable we would appear to our ideal clientele. We wanted our clients to connect with us on a personal level because the work we do is so intimate. As …

krystamascialeDoes Keeping Your Personal Life Private = Professionalism?
View Post

Goal-Setting: Just Make A Decision

If you’re like me, over analyzing is your middle name. It’s like the weight of the world is riding on every damn decision you have to make whether it’s a strategic move for your company or whether you’re trying to decide where to meet someone for dinner. While I still have no freaking clue where I’m eating dinner, I’ve done a …

krystamascialeGoal-Setting: Just Make A Decision
View Post

Why Filmmakers Should Major In Psychology

Most of you haven’t met my husband, so you’re in for a real treat. He’s a filmmaker here in L.A. who just recently returned home from a 5-week shoot in Vermont as the producer of a National Geographic show called Building Wild. No shameless plugging (although the show is awesome), I’m just giving you some context that he is, in fact, …

krystamascialeWhy Filmmakers Should Major In Psychology
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The Chandler Bing Complex

The running joke on Friends is that no one has a clue what Chandler does for a living. His closest friends thought he was a transponster which, for the record, is not a real job. Chances are, your friends aren’t much different … especially if you’re an entrepreneur. In the early stages of a new business, it’s all about the economy of generosity. …

krystamascialeThe Chandler Bing Complex
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Will You Survive The First Year?

You’ve heard the statistics: “The failure rate for new businesses seems to be around 70% to 80% in the first year and only about half of those who survive the first year will remain in business the next five years. Of these failed business, only 10% of them close involuntarily due to bankruptcy and the remaining 90% close because the …

krystamascialeWill You Survive The First Year?
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Mixing Business & Art

I love the art of business. What I’ve realized, however, is that so many artists working for themselves have bought into the myth that creativity (specifically, art) doesn’t mix well with business principles. To say there’s an art to business would seem almost blasphemous. If you come from a corporate setting, ‘creatives’ may have been the lazy assholes that colored …

krystamascialeMixing Business & Art
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Money and Morality

I picked up a book months ago called Money, A Love Story by Kate Northrup because I have this relationship with money I was hoping to mend. To me, money belonged in my bank account, not on my feet. What purpose do fancy shoes serve anyway? How about going out with friends, you may ask? Pretty much THE WORST experience ever. I …

krystamascialeMoney and Morality
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When Clients Fire You

I’ve been fired by a handful of clients since starting B!G DEAL BRANDING. We usually get fired by clients we shouldn’t have signed to begin with. It doesn’t happen often, but when it does, it usually doesn’t surprise me. In fact, I’m typically relieved. And not because I don’t think they’re great people. It’s more because I feel I need …

krystamascialeWhen Clients Fire You
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Dreams Disguised As Real-Life

The struggle is real people. It’s that time of year when I’m just so freaking exhausted that I want to punch the people who are running their 15 miles every morning and ramping up in every area of life like it’s January 1. It’s December people!!! Calm. DOWN. Sometimes I get tired. I get tired of living in a city. …

krystamascialeDreams Disguised As Real-Life
View Post

Hiding Behind My Career

Here’s the God-honest truth: I don’t have my shit together. * Shocking, I know since I basically look like a modern day Joan of Arc and speak so eloquently. When it comes to my business, I’m at about 90% on the “have my shit together scale.” I attribute this to the number of hours I sink into my company, clients and workload. While there …

krystamascialeHiding Behind My Career
View Post

Three Benefits To Being a Girl In Business

I’m glad I have a vagina. I don’t have kids yet, so maybe that statement will change during childbirth, BUT … for now, I can say there are so many added benefits to being a girl in the world of business. During a time when there’s a lot of Leaning In and GirlBossing happening, I have to say … I think …

krystamascialeThree Benefits To Being a Girl In Business
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A Eulogy for Grandpa: Leadership Lessons

A week ago today, I lost my favorite person on planet earth. It hardly seems possible that he took his last breath, a funeral was planned, a eulogy was written and delivered, flights were taken to and from Kansas and he was buried all within 7 days. I learned so much of what I know about business and leadership from …

krystamascialeA Eulogy for Grandpa: Leadership Lessons
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The Day I Broke Up With Art

A few years ago, I decided I wasn’t a creative person. I fully believed my ability to be strategic in branding and come up with bomb ass business solutions was a form of creativity, but  what I’m talking about here is art. You know … the kind that moves souls. Like music or film or dancing or building something with your bare hands. …

krystamascialeThe Day I Broke Up With Art
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I Thought Patience Was Extinct

I blame Amazon really. Specifically Amazon Prime and Fresh, both of which have become non negotiable expenses in this household. I have grown so accustomed to being able to make a decision about what I want and having it appear on my doorstep within hours that I forget some of the best things in life require time. As the owner …

krystamascialeI Thought Patience Was Extinct
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The Power Of Yes

I got to do something this week that I never thought I’d do again. Had I been given more time to actually make a decision on the matter, I would have said no out of fear that it would just lead to a repeat of the same horrible experience I had last time. I’m sure you’ve been there. Whether your …

krystamascialeThe Power Of Yes
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Room For Error

I’ve operated under a zero tolerance policy on pretty much everything. It hasn’t made me the best leader and it certainly doesn’t make me the most ‘easy going’ person to vacation with. I’ve generally thought being intolerant was a way to keep boundaries and ensure I wasn’t enabling poor behavior. <<cough>> textbook child of an alcoholic <<cough>>. Here’s what I’ve …

krystamascialeRoom For Error
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The Internet: A Playground For Posers

It’s true. The world wide web is one giant playground for posers. And that, my friends, is why I think the Internet is ruining us. Am I totally addicted to it? Yes. Do I feel that it gives entrepreneurs access to markets they otherwise wouldn’t reach? Absolutely. Do I think it gives people who don’t do shit all day a …

krystamascialeThe Internet: A Playground For Posers
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No One Owes You Anything

My generation is known for being entitled little assholes with an instant gratification problem. We want it all and we want it right now. For some reason the childhood “you can be whatever you want,” translated to an adulthood “people owe me the life of my dreams.” As someone far removed from the post-war era that built our great nation, …

krystamascialeNo One Owes You Anything
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