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The Chandler Bing Complex

The running joke on Friends is that no one has a clue what Chandler does for a living. His closest friends thought he was a transponster which, for the record, is not a real job. Chances are, your friends aren’t much different … especially if you’re an entrepreneur. In the early stages of a new business, it’s all about the economy of generosity. …

krystamascialeThe Chandler Bing Complex
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Undercover Boss

I used to love the show Undercover Boss, until I became one. As an employee watching the show, I felt justified. It proved that most CEOs and top leadership are completely unaware of what goes on in their businesses not to mention, completely inept to step in and carry some weight if shit hits the fan. As a boss watching …

krystamascialeUndercover Boss
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The Day I Broke Up With Art

A few years ago, I decided I wasn’t a creative person. I fully believed my ability to be strategic in branding and come up with bomb ass business solutions was a form of creativity, but  what I’m talking about here is art. You know … the kind that moves souls. Like music or film or dancing or building something with your bare hands. …

krystamascialeThe Day I Broke Up With Art
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I Thought Patience Was Extinct

I blame Amazon really. Specifically Amazon Prime and Fresh, both of which have become non negotiable expenses in this household. I have grown so accustomed to being able to make a decision about what I want and having it appear on my doorstep within hours that I forget some of the best things in life require time. As the owner …

krystamascialeI Thought Patience Was Extinct
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The Power Of Yes

I got to do something this week that I never thought I’d do again. Had I been given more time to actually make a decision on the matter, I would have said no out of fear that it would just lead to a repeat of the same horrible experience I had last time. I’m sure you’ve been there. Whether your …

krystamascialeThe Power Of Yes
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Room For Error

I’ve operated under a zero tolerance policy on pretty much everything. It hasn’t made me the best leader and it certainly doesn’t make me the most ‘easy going’ person to vacation with. I’ve generally thought being intolerant was a way to keep boundaries and ensure I wasn’t enabling poor behavior. <<cough>> textbook child of an alcoholic <<cough>>. Here’s what I’ve …

krystamascialeRoom For Error
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The Internet: A Playground For Posers

It’s true. The world wide web is one giant playground for posers. And that, my friends, is why I think the Internet is ruining us. Am I totally addicted to it? Yes. Do I feel that it gives entrepreneurs access to markets they otherwise wouldn’t reach? Absolutely. Do I think it gives people who don’t do shit all day a …

krystamascialeThe Internet: A Playground For Posers
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Will You Survive The First Year?

You’ve heard the statistics: “The failure rate for new businesses seems to be around 70% to 80% in the first year and only about half of those who survive the first year will remain in business the next five years. Of these failed business, only 10% of them close involuntarily due to bankruptcy and the remaining 90% close because the …

krystamascialeWill You Survive The First Year?
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Mixing Business & Art

I love the art of business. What I’ve realized, however, is that so many artists working for themselves have bought into the myth that creativity (specifically, art) doesn’t mix well with business principles. To say there’s an art to business would seem almost blasphemous. If you come from a corporate setting, ‘creatives’ may have been the lazy assholes that colored …

krystamascialeMixing Business & Art
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No One Owes You Anything

My generation is known for being entitled little assholes with an instant gratification problem. We want it all and we want it right now. For some reason the childhood “you can be whatever you want,” translated to an adulthood “people owe me the life of my dreams.” As someone far removed from the post-war era that built our great nation, …

krystamascialeNo One Owes You Anything
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Hunker Down & Get To Work

This is the hardest part. It’s not that you don’t want to work, it’s that you may not even know where to begin. If that’s you … it’s best to start with what you know. 1. What did you hate about all the other jobs you had? 2. When was the last time you felt completely energized by your work …

krystamascialeHunker Down & Get To Work
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Don’t Rush The Process

In the midst of losing my mind, I was suffering from a very real sense that I had failed. As if it weren’t bad enough that I had no direction, I was also dealing with a new dynamic I hadn’t anticipated: marriage. I knew things weren’t going to be easy or perfect, but I certainly never thought I’d have such …

krystamascialeDon’t Rush The Process
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Freak The Crap Out

Once I quit, I went into wedding mode. I had two months to get our wedding put together and who knew THAT would be a full-time job? I felt like I was in limbo but didn’t really have time to dwell on it. I mean, I was busy. Obviously. Once the honeymoon was over, I realized what I had done. …

krystamascialeFreak The Crap Out
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Have A Plan (any plan)

Feeling trapped is the worst. THE. WORST. I make some crazy decisions when I feel trapped or stuck. Like pick up my life and move to L.A. or get a loft in downtown L.A. after living in a beach town. Or quit my job during a recession right before I’m about to get hitched. I don’t recommend my method unless …

krystamascialeHave A Plan (any plan)
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Explore Your Options

After a few months of farting around, I started aggressively searching for jobs again. At this point it wasn’t clear that entrepreneurship was an option. My main objective was to keep from making a lateral move by forcing myself into a new industry altogether. At least I’d be learning something new! After multiple interviews and countless applications, I landed a …

krystamascialeExplore Your Options
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Detox and Reprogram

My journey to L.A. was one giant lesson in observation. For the first time in my life, I was free. I didn’t have a boss, I didn’t have homework and I didn’t have commitments I was expected to keep. I was free to observe and make my own decisions for how I wanted this next phase of my life to …

krystamascialeDetox and Reprogram
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Get Over Yourself and Make a Move

I don’t think I knew entrepreneurship was for me. In fact, I felt quite the opposite as I took the first few steps into my career. Where I’m from, you play it safe. You work your 8-5, get in before the boss, and build your 401k. If you wanted to live on the edge, you did it within the confines …

krystamascialeGet Over Yourself and Make a Move
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Undercover Boss

I used to love the show Undercover Boss, until I became one. As an employee watching the show, I felt justified. It proved that most CEOs and top leadership are completely unaware of what goes on in their businesses not to mention, completely inept to step in and carry some weight if shit hits the fan. As a boss watching …

krystamascialeUndercover Boss
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You Aren’t Crazy

Sometimes you need to hear that. I mean, you’re probably a little crazy. But you’re not the kind of crazy that you think you are. That’s just the entrepreneurship talking. I have something for you if you fall in one or more of these three categories: 1. You’re sitting at home trying to figure out how to turn your idea into …

krystamascialeYou Aren’t Crazy
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Co-Working Spaces: Pros & Cons

I’ve been throwing around the idea of getting a membership to a co-working space for years. Most places were too expensive for a space far less awesome than the one I created in my home. Others didn’t have the kinds of people I felt I could jive with which made me feel unenthused to sign up. I recently landed on …

krystamascialeCo-Working Spaces: Pros & Cons
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Frienemies Are For Teenagers

I used to live by that golden rule: “Keep your friends close but your enemies closer” …  when I was in middle school. You don’t have time to invest in manipulating and managing people you don’t like when you’re running a company. Not true. Some Fortune 500 execs make a killing this way. I choose to put my energy elsewhere. …

krystamascialeFrienemies Are For Teenagers
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Friends As Employees

Check yourself before you wreck yourself folks. Hiring your BFF may sound like a super sweet idea … until it’s not. Treating each hire (whether contractor, employee or business partner) needs to be taken seriously. Without proper contracts, set expectations and evaluation of whether someone is a real cultural fit can lead to damaged relationships and a giant unexpected hole your …

krystamascialeFriends As Employees
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When To Hire

When it comes to hiring your first employee, be it part or full time, it’s important to remember a few things: 1. What exactly will this person do for you? If writing a job description is difficult, maybe it’s not quite time yet. Get an intern first and see how that works out. You may not need a regular employee, …

krystamascialeWhen To Hire
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Unemployed vs Self-Employed

One of the major distinctions I’ve noticed in my transition from a traditional job to self-employment is the difference between working from home and unemployment. When I had a ‘real job’ I clumped everyone who wasn’t in the 8-5 groove into the “what the hell do you do all day that you can you afford a $5 latte and Tweet …

krystamascialeUnemployed vs Self-Employed
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Business Owners Have Limitations

There are a few misconceptions I had about being a CEO: 1. You have to know how to solve every problem.  2. You have to have your shit together at all times.  3. You have to do whatever it takes to keep clients satisfied. 4. You need to be likable.  Here’s where these misconceptions miss the mark, at least for …

krystamascialeBusiness Owners Have Limitations
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You’re The Leader, Stop Whining

I don’t know the dynamics of your company but mine is a two-person partnership with multiple contractors and one employee. As the appointed President & CEO of my company it’s my responsibility to deal with keeping our organization on lock down. What I didn’t realize until recently (like a month ago), was that my partner can’t be my co-worker. Let …

krystamascialeYou’re The Leader, Stop Whining
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Millennial Enabler

New Employee: I’ve never made a resume. Me: [deer in headlights, then some wise crack about how he just got out of college] New Employee: I’ve been out longer. Like a year and a half. Me: [stare blankly. think to self, "why the crap would you hire someone that makes you feel a million years old?]   :: Two hours …

krystamascialeMillennial Enabler
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The Chandler Bing Complex

The running joke on Friends is that no one has a clue what Chandler does for a living. His closest friends thought he was a transponster which, for the record, is not a real job. Chances are, your friends aren’t much different … especially if you’re an entrepreneur. In the early stages of a new business, it’s all about the economy of generosity. …

krystamascialeThe Chandler Bing Complex
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Will You Survive The First Year?

You’ve heard the statistics: “The failure rate for new businesses seems to be around 70% to 80% in the first year and only about half of those who survive the first year will remain in business the next five years. Of these failed business, only 10% of them close involuntarily due to bankruptcy and the remaining 90% close because the …

krystamascialeWill You Survive The First Year?
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Mixing Business & Art

I love the art of business. What I’ve realized, however, is that so many artists working for themselves have bought into the myth that creativity (specifically, art) doesn’t mix well with business principles. To say there’s an art to business would seem almost blasphemous. If you come from a corporate setting, ‘creatives’ may have been the lazy assholes that colored …

krystamascialeMixing Business & Art
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Money and Morality

I picked up a book months ago called Money, A Love Story by Kate Northrup because I have this relationship with money I was hoping to mend. To me, money belonged in my bank account, not on my feet. What purpose do fancy shoes serve anyway? How about going out with friends, you may ask? Pretty much THE WORST experience ever. I …

krystamascialeMoney and Morality
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When Clients Fire You

I’ve been fired by a handful of clients since starting B!G DEAL BRANDING. We usually get fired by clients we shouldn’t have signed to begin with. It doesn’t happen often, but when it does, it usually doesn’t surprise me. In fact, I’m typically relieved. And not because I don’t think they’re great people. It’s more because I feel I need …

krystamascialeWhen Clients Fire You
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F*@# It, Ship It

Entrepreneur magazine deemed the third most expensive mistake entrepreneurs make is “Waiting for Perfect when good will do.” I’d say I learned this lesson the hard way as well. Thankfully, we realized it by year two and didn’t lose as much money as we did time and sanity. Something I think we needed to discover was that our clients weren’t …

krystamascialeF*@# It, Ship It
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The Best Marketing Strategy

It’s so easy I feel bad that I even used that title. If you are your company’s product, getting off your ass and in front of as many people as possible is still the best way to market your business. I promise. Sure, it may be old school, but I can tell you nothing beats the power of looking someone …

krystamascialeThe Best Marketing Strategy
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Quarterly Goal Update

The first quarter of the year is ending ladies and gents. If you remember, we covered how to set realistic goals back in December. Get your refresher and goals booklet here. Each quarter, I look back at the goals I wrote for myself three months prior and figure out where I came short and where I exceeded my own expectations. …

krystamascialeQuarterly Goal Update
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Commit To Your Plan

Any fool can dream and write down goals. Sticking to the plan, however, is next level status. I’m convinced commitment to an agreed upon strategy and direction is what separates the good from the great. Breaking commitments just because the opportunity has more sequin, isn’t strategic (unless you’re designing a sequin gown). People who break commitments with friends are usually …

krystamascialeCommit To Your Plan
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Networking Isn’t Just For D-bags

The best investment I’ve made this year: making a point to have face-to-face meet ups with people I respect. I’ve spent years trying to get over my childhood report cards that docked points for ‘talking too much’ and ‘being a social butterfly.’ It’s something I’ve been self-conscious about in group settings and a talent I’ve previously minimized in my business. …

krystamascialeNetworking Isn’t Just For D-bags
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The Day I Broke Up With Art

A few years ago, I decided I wasn’t a creative person. I fully believed my ability to be strategic in branding and come up with bomb ass business solutions was a form of creativity, but  what I’m talking about here is art. You know … the kind that moves souls. Like music or film or dancing or building something with your bare hands. …

krystamascialeThe Day I Broke Up With Art
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I Thought Patience Was Extinct

I blame Amazon really. Specifically Amazon Prime and Fresh, both of which have become non negotiable expenses in this household. I have grown so accustomed to being able to make a decision about what I want and having it appear on my doorstep within hours that I forget some of the best things in life require time. As the owner …

krystamascialeI Thought Patience Was Extinct
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The Power Of Yes

I got to do something this week that I never thought I’d do again. Had I been given more time to actually make a decision on the matter, I would have said no out of fear that it would just lead to a repeat of the same horrible experience I had last time. I’m sure you’ve been there. Whether your …

krystamascialeThe Power Of Yes
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Room For Error

I’ve operated under a zero tolerance policy on pretty much everything. It hasn’t made me the best leader and it certainly doesn’t make me the most ‘easy going’ person to vacation with. I’ve generally thought being intolerant was a way to keep boundaries and ensure I wasn’t enabling poor behavior. <<cough>> textbook child of an alcoholic <<cough>>. Here’s what I’ve …

krystamascialeRoom For Error
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The Internet: A Playground For Posers

It’s true. The world wide web is one giant playground for posers. And that, my friends, is why I think the Internet is ruining us. Am I totally addicted to it? Yes. Do I feel that it gives entrepreneurs access to markets they otherwise wouldn’t reach? Absolutely. Do I think it gives people who don’t do shit all day a …

krystamascialeThe Internet: A Playground For Posers
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No One Owes You Anything

My generation is known for being entitled little assholes with an instant gratification problem. We want it all and we want it right now. For some reason the childhood “you can be whatever you want,” translated to an adulthood “people owe me the life of my dreams.” As someone far removed from the post-war era that built our great nation, …

krystamascialeNo One Owes You Anything
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Being Responsibly Risky

Entrepreneurism feels like a mark of the beast sometimes. While one camp sees it as heroic, the other sees it as irresponsible. For me, I think I’ve straddled the line which makes living within my chosen lifestyle complex. My constant desire to live on the edge while remaining responsible collided yesterday while getting a tattoo I’ve been wanting for 5 …

krystamascialeBeing Responsibly Risky
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On Risk And Pay Off

I’m good at making judgments about things I know little about. Instagram has been an amazing medium to justify my judgy behavior because seriously, who goes to the beach on a Tuesday and drinks $6 lattes EVERY. DAY. on perfectly lit reclaimed wood tables with tiny succulents? It took me a while to realize that my previously held judgments of …

krystamascialeOn Risk And Pay Off
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Once A Month I’m A Girl

After writing a post on bravery yesterday, you should know the lion (in this case … my uterus) won today. I decided it wasn’t fair to anyone for me to be present in the real world. Emails were laced with unnecessary agitation and when I caught a glimpse of myself in the mirror all I could think of was, “I …

krystamascialeOnce A Month I’m A Girl
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Am I Brave or Crazy?

My mentor sent me an email with this article from Inc Magazine about entrepreneurship this week with the following disclaimer in her email: “I’d like to send this to everyone who says they’d like to start their own business. Not everyone has the brains & balls to do what you do.” The most poignant line for me from the entire …

krystamascialeAm I Brave or Crazy?
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